Tove Styrke – Ego

Tove Styrke – Ego. Sweden is a huge mecca for talented pop artists, and the latest act to emerge from the country is Tove Styrke. This 22-year-old Swede has some serious talent. Last fall, Tove Styke dropped her Borderline EP, and now she’s gearing up to release her first full-length US album, Kiddo, this spring. “Ego” is the first taste of Kiddo and I am brimming with excitement. “Ego” has all the makings of a song with mainstream US appeal — electronic textures, a catchy chorus, and rolling drums. It’s only a matter of time until we hear this all over the radio like we have with similar artists Tove Lo, Jess Glynne, etc.

Tove Styrke - Ego

Combining the bubbling electronica of Robyn with the hipster synth pop of Annie and the hook-laden Euro-disco of September, former Idol contestant Tove Styrke is another product of the burgeoning Swedish female dance scene.

Tove Styrke – Ego

Kiddo will be released this spring via RCA, and according to the singer the name is inspired by her favorite movie character, Kill Bill’s Beatrix Kiddo. Says Styrke:

“I like the word “kiddo.” It’s playful, it’s the name of my favorite movie character (Beatrix Kiddo) and I’ve been called it for ever and ever for better and for worse. If I were to describe the album in one sentence I’d say that it’s playful, much inspired by movies (especially Kill Bill) and that the songs are very personal to me.

Sound wise there are electronic textures mixed and matched with a bunch of different things on this album. Like marching band drum rolls (that song is called “Snaren” which is Swenglish for “the snare drum”), pedal steel guitar, rhymes about Britney Spears, quite poorly played tambourine and bass galore.”

Tove Styrke – Ego Lyrics:
I’ve been watching you as of lately
Walking around like you’re something to talk about
Like you bought into your own hype
It used to be just you and me baby
Running around like we had it all figured out
There’s nothing left beyond those lies

Liiii-ie you’re living such a liiii-ie!

I wanna hold you but you’re untouchable
You’re too caught up in your ego
I wanna love you but you’re making it impossible
Wanna believe you, but you’re so far gone
Did you forget where you came from?
I wanna love you but you’re making it impossible

When did you decided to get shady
I wanna know the moment you changed to someone new
I hate that you become that type
Hoping all the moments of maybe
Thinking about it, there’s nothing to figure out
I see you gave in without a fight!
Liiii-ie you’re living such a liiii-ie!
(x3)
I wanna hold you but you’re untouchable
You’re too caught up in your EGO
I wanna love you but you’re making it impossible
Wanna believe you, but you’re so far gone
Did you forget where you came from?
I wanna love you but you’re making it impossible.
Tove Styrke