There’s a place far away where the planets are lava and the sea is still blue — from here comes a girl born with pink hair and and a dedication to honest self expression. A shy and wonderfully curious child, Effie Liu was classically trained on the piano, which greatly pleased her traditional parents. But before the clock struck midnight on her sixteenth year, Effie bid Mozart adieu in search of more alternative tastes — Hole, Blondie, and No Doubt.
Quentin Tarantino’s iconic film Kill Bill inspired Effie’s ultimate muse and influenced her final decision to embark on a quest for glitter and find a more fulfilling life. She set off for the magical city of New York, clutching a suitcase packed full of dreams. With one walk down the graffitied streets of the Lower East Side, Effie knew for certain this was her kingdom.
Effie’s signature and authentic sound developed into something energetic and dynamic – an optimal meshing of hip-hop influences and electronic-pop. Currently Effie Liu is leading the way visually and creatively – hard at work on her upcoming project. Her current single, “Wings on Fleek” – a girly anthem about eyeliner – is out now.
Effie Liu: Gimme All Yer Money [Official Music Video]
Produced by Blair Waters + Effie Liu / Directed + Filmed + Edited by Blair Waters / Colorist: Keegan Grandbois / Production Assistant: Shirley Yu / MUA: Michael Anthony, Debie Kim / Hair: Tina Le Noble, Jennifer Kim / Nails: Jessica Tong / Wardrobe: Torian Lewin, Kelley Garrard, Effie Liu / Cast: Penelope Gazin, Alena Marajh, Doreen Wang.
Effie Liu: Gimme All Yer Money Lyrics: